Do you have a business? If you have, then you must have heard that when a business comes online, it generates more traffic, leads, sales, and conversions. And when we talk about coming online, it doesn’t only mean getting a website, but there are several other channels too. For instance, you can bring your business on social media platforms; yes, even a lot of businesses are generating good quality sales through social media platforms only.
But does it mean you shouldn’t have a website? Well, no. A website represents your business 24×7, which of course, no employee can do. Also, with a website, your business is easily accessible to your audience.
So the question comes, why should you come on social media platforms if you already have a website?
Well, because on social media platforms, you already have a lot of users. For instance, if we talk about Facebook or Instagram, any of the social media, they have more than 2-3 billion users, and more than 50% of their users are active.
So that means if you come to all the social media platforms, you will generate good results, right?
Well, not all social media platforms are good for every business. Let me explain this with an example:
LinkedIn is mostly used for B2B, whereas Facebook and Instagram are used for B2C. Likewise, when you want to run campaigns for Politicians, then Twitter would be the best place to go with, along with Facebook.
So it all depends upon what work do you do and what your expectations are regarding returns.
If you are new to social media platform and still confused why you should come on social media, then we should also know:
Benefits of Social Media Platforms:
- Your business gets a social or digital presence.
- People trust brands if they have social media profiles.
- People follow accounts to get offers and deals.
- They do research of products and services on the social media profile.
- A lot of website traffic or leads could be generated through social media.
All the above-mentioned benefits are just a few selected once; social media have a lot more benefits, including Brand Visibility, Brand Authenticity, and much more. Even you can hire a digital marketing agency to do this, and also, we’ve just published a comprehensive blog post on Why should you hire a digital marketing agency?
Now let me assume that you are on social media platforms such as Facebook, Instagram, Twitter, LinkedIn, and Pinterest.
After you create your profile, you must be wondering:
How many times should you post on social media platforms?
Well, there is no limit on how many times you should post. All you need to do is care for your audience.
Also, it depends upon the type of business you’re dealing with.
People want to interact with products, but not too much.
Say, if you have a business of Shoes, which you promote on social media platforms such as Facebook and Instagram.
Now should you post about 10 to 20 times in a day?
Well, no. So does it mean you should post only once a day? Maybe.
The frequency of posting depends upon the niche of your business or the page.
Suppose you have a meme page; here, you need to post about 10-15 posts in a day in order to get more engagements.
Whereas, if you are providing any service, then only a single post is necessary.
So I hope you have got the solution to your question.
Apart from this, a lot of people ask if the frequency of posting increases or decreases the engagement?
The answer is, yes, not directly, but up to a certain extent, it does.
Say, if you post about ten posts a day promoting your services, all of your audience will be irritated, and thus, will unfollow your page.
Whereas even if you’re posting only ten times a day, but providing some information to your users or audience, then the engagement will rise.
I know it is quite confusing. But don’t worry, I will conclude in the end with a direct answer.
So what are we waiting for? Let’s conclude.
See, the frequency of posting depends upon the niche of your page or business. But you need to take care of your audience; no one likes to get spammed. You shouldn’t just promote your business or service but also focus on fulfilling the needs of your audience, as that is why they have followed your page.
As per the recent research, you should post about five posts if you own a magazine or news-related business.
Likewise, 1 post per 2 days is good for businesses who just promote their service or product. But if they also give some information to their audience or teach their audience, then 1 post per day is sufficient.
Also, as just discusses, Meme related posts should post about 10-15 minimum posts on their social media profiles.
So I hope your query is now solved. If you still have any questions, do let me know through the comment section. I will be as responsive as to give you proper assistance.